The internet is a noisy and congested place, jam-packed with websites vying to create an online presence.
With all the businesses competing on the internet, having a solid site with SEO that works is more important than ever to drive traffic to your brand new website.
Organic search visits fell 4% as paid search ads took the top four positions on Google pages, putting behind organic search listings further down page one.
So, in order to win a spot in search, SEO is key.
As a small business owner, it’s unlikely that you have an SEO (search engine optimization) team on staff. You might even be working with a team of one.
Regardless, you want your target audience to find your business online and turn them into qualified sales leads.
So what do you do?
You can hire a consultant to come in-house and do a search engine audit and devise a strategy to drive more traffic to your site.
Or, you can do it yourself if you have technical expertise and SEO knowledge.
Whatever path you choose, here are some of the SEO best practices you need to know and execute to maintain a website with SEO that works:
How to Create a Website With SEO that Works
1. User Experience
To use SEO that works, your website must be user-friendly.
Google and other search engines’ main priority is good user experience.
Your site should be easy to navigate. If visitors have to work too hard to find the products or information they’re looking for on your site, you won’t rank well. Rest assured your visitors won’t stick around for long either.
People are impatient–and are often doing other tasks while they’re browsing. They have an attention span of two to three seconds. So, if a site takes more than three seconds to load, they’re on to the next website.
2. Responsive Design
It’s a mobile world. Most people, especially millennials, search online from their smartphones, tablets or laptops.
They’re in the library, on-the-go, in class, or taking a lunch break.
Search engines consider mobile in their search criteria when deciding what search results to display, so businesses need a website with a responsive design.
It doesn’t matter whether your site is powered by WordPress or HTML5, or another content management system or markup language, it has to be adaptable.
This means it adapts to various screen sizes and screen resolutions.
When search engine bots crawl the internet to index sites, they look for text.
These bots can’t find videos or images.
Make sure you add text to your images and videos.
When posting videos to YouTube or your site, include a transcript to improve your SEO.
These tips will help users find the visual content you’ve worked so hard to create.
Remember to use keywords, but don’t embed images.
Google sees this as a trick and it can work against you.
Titles, meta-description, URLs
Carefully craft your page titles just like headlines because that’s the first thing visitors see in search results.
Meta-descriptions are another opportunity to grab the attention of web surfers. They appear directly under your title. If you don’t write a meta description, Google will grab the first thing on the page.
Having keywords in your URL will also benefit your SEO ranking.