When it comes to website design, one of the most important features is your menu or navigation structure. If your site has no structure, then it will be just a collection of blog posts and pages. Your users won’t know where to go. Just as you would never go on a road trip without a map or navigation, your users need a good map to know how to get around your website. Here are some of the biggest reasons why it is important to prioritize your site’s menu design today.
Although you might have one of the most beautiful and creative websites out there, that won’t matter if your customers can’t find what they need when they visit. The human mind craves organization. We want to be able to quickly locate things and find them where we expect them to be. Website menu design makes things logical. It provides an easy way for website users to move through your website to find what they need.
New visitors to your site should be able to immediately find the products that you are selling. They should not have to click through the site extensively to locate important information. Most people won’t bother with clicking through poorly designed menus. They will just move on to your competitor’s site.
Search engine optimization or SEO is one of the keys to business growth. If you own business, you know how important it is to rank high in search results. Most people find things online and they usually only bother with scrolling through the first page of results. Before going to eat at a restaurant, buying a new cell phone or choosing a physician, customers visit the business online. If your business or service does not come up in search results, your clients won’t be able to find you.
To rank at the top of search engines, you must have good website navigation. Google’s algorithm factors into how users engage with your website. The more appealing your site is to users, the more attractive it will be to Google. When listing your site, search engines take into account your site’s bounce rates, the number of sessions and how long each one lasts. If your customers can quickly find information, they will be more likely to interact with your website and return to it—leading to better SEO results.
One of the primary goals in designing your web page is to convert customers. Conversion doesn’t always refer to a sale, but it can lead customers towards that goal. It can refer to how many people click on an ad, fill out a contact form or make a purchase on your website. To get your visitors to do any of those things, you must prioritize website menu design and navigation. Your visitors must know where to go to complete these tasks. If they cannot navigate your site, they will not convert.
Website menu design and navigation is an essential strategy to improve the usability of your site, yield better SEO results and convert visitors. Therefore, keep the above tips in mind when designing your website.