News, Views and More...
Get the latest digital marketing news, views and
more direct to your inbox
March 11, 2018
June 23, 2017
When it comes to website design, one of the most important features is your menu or navigation structure. If your site has no structure, then it will be just a collection of blog posts and pages. Your users won’t know where to go. Just as you would never go on a road trip without a map or navigation, your users need a good map to know how to get around your website. Here are some of the biggest reasons why it is important to prioritize your site’s menu design today.
May 30, 2017
Everyone wants to earn top spot status within Google’s ever-changing search algorithm. And while content is one of the best ways to drive traffic and boost those coveted Google rankings, the way you apply SEO strategies to your content mix can make or break your online success.
May 29, 2017
Link building was once thought to be dead, but it’s proving itself to be a quite a force in 2017. If you haven’t started already, you’ll want to work on becoming a link building expert before you’re left in the dust. Link building, or the process of creating natural backlinks to your website, is one of Google’s main criteria for selecting which websites to rank highly and which ones to rank where nobody can see them.
May 20, 2017
Have you heard about the latest Google update? As the face of the Internet changes, Google must change with it. The sole purpose of Google is to provide users with quality search results. But why does Google update its search and ranking algorithms? Remember that Google’s main goal is to ensure users get the most relevant search results. For search engine users, this is a huge benefit!
May 19, 2017
Social media is an excellent promotional tool for every small business. However, it can do more harm than good if you're making these common social media mistakes. With more than a billion people on Facebook alone, social media is impossible to ignore. Social media is extremely valuable to small businesses. This is because it allows them to connect with their target demographic in a more efficient way than ever before.
March 27, 2017
There are over 1 billion websites on the World Wide Web today, and at least 4.73 billion indexed pages. Linkrot accounts for around 5% of all links posted on the internet every year, that figure can be as high as 24.5% depending on the industry. Whenever a link is posted on the internet, be that in a blog, document or website, it only works while the linked site is up. If the site goes down, so does the link. You end up with a broken link = linkrot.
March 25, 2017
Trillions of dollars are spent every year through E-commerce. It’s intimidating to enter an industry or marketplace because major corporations and businesses are already taking up space. Yet, this doesn’t mean a small business doesn’t have its place.
March 22, 2017
The internet is a noisy and congested place, jam-packed with websites vying to create an online presence. With all the businesses competing on the internet, having a solid site with SEO that works is more important than ever to drive traffic to your brand new website. Organic search visits fell 4% as paid search ads took the top four positions on Google pages, putting behind organic search listings further down page one.
March 22, 2017
8 out of 10 customers agree that online feedback and reviews help them decide whether or not to buy something from a company or to hire its services. But if you’re not getting into customer feedback analysis, your business is also missing out. It’s a great way to learn more about what your target market wants, what you need to improve, and how customers are interacting with your brand.
March 17, 2017
March 16, 2017
Is your business slipping into a slump and your efforts to make things better are bearing no fruit? If you’re in such a situation, don’t worry. Help is on the way! As a small business owner, one of the biggest challenges you face is finding the funds to promote your business extensively.
March 12, 2017
Did you know you can advertise your business on Facebook in order to drive traffic and leads to your site? Did you know you can specifically advertise to your ideal customers? Great news! You can do it! And you don’t have to be a giant corporation to afford it either.
March 8, 2017
February 14, 2017
Whether you gather the data but don’t analyze it or you simply don’t gather it at all, in 2017, you should be analyzing data and incorporating it into your marketing process. Failing to do this puts you 5%-6% behind in performance of companies who do.
February 13, 2017
Here’s a little something you may want to take into consideration about whether you’d want to use social media in your business: Over 78% of the U.S. population uses social media. This number comes from 2016 and expected to grow in this new year. In fact, there has been an average 5% increase in social media usage, each year, since the early 2010’s. So we can say social media isn’t going anyway.
January 16, 2017
Link building remains is one of the best ways to gain SEO to rank better and drive more accurately targeted traffic to your website or blog. Links control the web, and quality backlinks are one of the most important things to every webmaster.
January 16, 2017
Just like a rubber ball, your website has a bounce rate. Though in the case of a rubber ball, you want a high bounce rate. With your website, you definitely do not. Online marketers cower in fear of a high bounce rate. Okay, well maybe they don’t cower. But it does cause a certain amount of wringing of fingers and gnashing of teeth.