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March 11, 2018
best seo tools

The Best SEO Tools Every Startup Needs in 2018

As a startup, SEO is one of the best tricks in your arsenal. To that end, it helps to have the best SEO tools to help […]
June 23, 2017

3 Reasons Why It Is Time to Prioritize Website Menu Design

When it comes to website design, one of the most important features is your menu or navigation structure. If your site has no structure, then it will be just a collection of blog posts and pages. Your users won’t know where to go. Just as you would never go on a road trip without a map or navigation, your users need a good map to know how to get around your website. Here are some of the biggest reasons why it is important to prioritize your site’s menu design today.
May 30, 2017

Why SEO is One of Marketing’s Key Success Factors

Everyone wants to earn top spot status within Google’s ever-changing search algorithm. And while content is one of the best ways to drive traffic and boost those coveted Google rankings, the way you apply SEO strategies to your content mix can make or break your online success.
May 29, 2017

What You Need to Know to Be a Link Building Expert

Link building was once thought to be dead, but it’s proving itself to be a quite a force in 2017. If you haven’t started already, you’ll want to work on becoming a link building expert before you’re left in the dust. Link building, or the process of creating natural backlinks to your website, is one of Google’s main criteria for selecting which websites to rank highly and which ones to rank where nobody can see them.
May 20, 2017

How to Keep Your SEO Ahead of Google Updates

Have you heard about the latest Google update? As the face of the Internet changes, Google must change with it. The sole purpose of Google is to provide users with quality search results. But why does Google update its search and ranking algorithms? Remember that Google’s main goal is to ensure users get the most relevant search results. For search engine users, this is a huge benefit!
May 19, 2017

7 Social Media Mistakes Your Small Business is Making

Social media is an excellent promotional tool for every small business. However, it can do more harm than good if you're making these common social media mistakes. With more than a billion people on Facebook alone, social media is impossible to ignore. Social media is extremely valuable to small businesses. This is because it allows them to connect with their target demographic in a more efficient way than ever before.
March 27, 2017

How to Be a Backlink Builder By Using “Broken” Links

There are over 1 billion websites on the World Wide Web today, and at least 4.73 billion indexed pages. Linkrot accounts for around 5% of all links posted on the internet every year, that figure can be as high as 24.5% depending on the industry. Whenever a link is posted on the internet, be that in a blog, document or website, it only works while the linked site is up. If the site goes down, so does the link. You end up with a broken link = linkrot.
March 25, 2017

Native Advertising vs Content Marketing: Why Do We Need It?

Trillions of dollars are spent every year through E-commerce. It’s intimidating to enter an industry or marketplace because major corporations and businesses are already taking up space. Yet, this doesn’t mean a small business doesn’t have its place.
March 22, 2017

How to Use SEO That Brings Traffic to Your Brand New Website

The internet is a noisy and congested place, jam-packed with websites vying to create an online presence. With all the businesses competing on the internet, having a solid site with SEO that works is more important than ever to drive traffic to your brand new website. Organic search visits fell 4% as paid search ads took the top four positions on Google pages, putting behind organic search listings further down page one.
March 22, 2017

How Customer Feedback Analysis Can Improve Your Digital Marketing

8 out of 10 customers agree that online feedback and reviews help them decide whether or not to buy something from a company or to hire its services. But if you’re not getting into customer feedback analysis, your business is also missing out. It’s a great way to learn more about what your target market wants, what you need to improve, and how customers are interacting with your brand.
March 17, 2017

How to Add Guest Posts to Your SEO Toolkit

Guest blogging is an essential piece of an overall link building strategy. In fact, your SEO toolkit is not complete without guest posts. If used correctly, guest posts can generate a lot of targeted SEO and referral traffic.
March 16, 2017

7 Content Marketing Ideas to Get You Out of a Slump

Is your business slipping into a slump and your efforts to make things better are bearing no fruit? If you’re in such a situation, don’t worry. Help is on the way! As a small business owner, one of the biggest challenges you face is finding the funds to promote your business extensively.
March 8, 2017

How to Dominate Local SEO in 2017

So, you think you’ve got your SEO strategy for 2017 completely figured out? Well, if you haven’t factored in local SEO, think again. Why? According to Google, 4 out of 5 consumers use search engines to conduct local searches.
February 14, 2017

How to Upgrade Your Marketing Process With Data

Whether you gather the data but don’t analyze it or you simply don’t gather it at all, in 2017, you should be analyzing data and incorporating it into your marketing process. Failing to do this puts you 5%-6% behind in performance of companies who do.
February 13, 2017

7 Tricks to Sell More Products on Social Media

Here’s a little something you may want to take into consideration about whether you’d want to use social media in your business: Over 78% of the U.S. population uses social media. This number comes from 2016 and expected to grow in this new year. In fact, there has been an average 5% increase in social media usage, each year, since the early 2010’s. So we can say social media isn’t going anyway.
January 16, 2017

Your Guide to Finding More Quality Backlinks

Link building remains is one of the best ways to gain SEO to rank better and drive more accurately targeted traffic to your website or blog. Links control the web, and quality backlinks are one of the most important things to every webmaster.
January 16, 2017

These Tips for a Good Bounce Rate are Easy Enough to Start Today

Just like a rubber ball, your website has a bounce rate. Though in the case of a rubber ball, you want a high bounce rate. With your website, you definitely do not. Online marketers cower in fear of a high bounce rate. Okay, well maybe they don’t cower. But it does cause a certain amount of wringing of fingers and gnashing of teeth.