When it comes to website design, one of the most important features is your menu or navigation structure. If your site has no structure, then it will be just a collection of blog posts and pages. Your users won’t know where to go. Just as you would never go on a road trip without a map or navigation, your users need a good map to know how to get around your website. Here are some of the biggest reasons why it is important to prioritize your site’s menu design today.
Everyone wants to earn top spot status within Google’s ever-changing search algorithm. And while content is one of the best ways to drive traffic and boost those coveted Google rankings, the way you apply SEO strategies to your content mix can make or break your online success.
Link building was once thought to be dead, but it’s proving itself to be a quite a force in 2017. If you haven’t started already, you’ll want to work on becoming a link building expert before you’re left in the dust. Link building, or the process of creating natural backlinks to your website, is one of Google’s main criteria for selecting which websites to rank highly and which ones to rank where nobody can see them.