Is your business slipping into a slump and your efforts to make things better are bearing no fruit?
If you’re in such a situation, don’t worry. Help is on the way!
As a small business owner, one of the biggest challenges you face is finding the funds to promote your business extensively.
This is how content marketing comes in.
For starters, content marketing stimulates an interest in your products and services and it's a lot cheaper than traditional marketing.
In this post, we’re sharing 7 content marketing ideas you can deploy to get your content marketing out of the slump.
Keep Up with Customers' Content Needs
Content marketing isn’t about serving any type of content that comes to mind.
You must deliver content that excites, stimulates and informs your potential customers. To achieve this, you need to get into your customer's head and know the content they love consuming, as well as how they consume it.
The big question is, how do you get into your customer’s head?
It’s not that hard!
Begin by evaluating the performance of the content that is published on your website, blog, and social media channels. If it’s generating only a few views, then it’s probably not what your customers want.
You can also get the information from the horse’s mouth. Use short surveys to ask your customers about their content preferences.
Third, stay on top of published consumer data. There are a good number of research companies that specialize in studying consumer habits.
Read their research reports to gain insights on consumers' content preferences.
Upload More Videos
Internet users are hooked on videos, and the addiction is getting sweeter by the day.
Why do you think YouTube gets over 4.5 billion views every day?
Or, did you know at least 78 percent of internet users in the United States watch online videos?
And that’s not even the best part. Websites that have video content receives 41 percent more traffic than those without video content, and marketing emails with video links record click-through rates of up to 300 percent?
In short, video is the hottest thing in the world of content marketing right now!
As such, focus your content marketing efforts on shooting more product videos and holding live events.
To achieve the best results, integrate video content into your blog and social media posts.
Guest Posts and Interviews Can Spur Growth
The web is a large ecosystem of blogs.
While every business owner should focus on growing and sprucing up content on their own blogs, occasionally posting on other people’s blogs is good for business.
Guest posts open up your blog to new audiences, and that means more traffic will come your way.
In addition to guest posting, publish interview blog posts on your own blog.
For example, if your business provides SEO services, secure an interview with an SEO expert and ask the things your customers want to know.
Interview blog posts will increase online conversations around your business, position your blog as an authoritative source, and enhance your business’s authenticity.
Share Inspirational Stories
Ever read a book that inspired you or changed your way of thinking?
That’s the power of content: it has a timeless ability to inspire and evoke various emotions in readers.
Using your blog to share inspirational stories gives your business a human voice. It tells potential customers that your company has greater goals than just making a profit, and can make them fall in love with your brand.
As a founder, share the challenges you’ve encountered in your entrepreneurial journey and provide tips to inspire aspiring business owners.
Also, invite some of your customers to guest post their inspirational stories on your blog.
Inspirational content can increase online engagement, attract new readers and enhance customer loyalty.
Social Media is Getting Even More Social
Social media is taking the world by storm. Its waves can lift you from your slump.
Every day, more than 1 billion people log into Facebook to interact with friends (and discover new content). Twitter, Instagram, and other popular networks also pull in millions of users.
Leverage the power of social media by sharing your content on the various platforms where your business has a presence.
If you’re doing this already, it’s time to get more creative.
Dig around your social platform to find the topics that are driving conversations in your industry, and craft your content around them.
When it comes to implementing your content marketing ideas on social media, consistency is key. Share your content on a regular and definite schedule.
Develop DIY Content
What’s the benefit of helping customers do tasks by themselves instead of selling them a product or service that does the task?
They call it subtle marketing!
Customers don’t like the idea products being shoved down their throats. So how about teaching them to get them how to get a certain task done? Sure, some may go DIY and won't buy. But others may appreciate the value your products bring in saving them time and hassle.
Adapt Your Content for Mobile
The days of desktop browsing are almost behind us.
Today, the vast majority of people use smartphones and tablets to go online.
This means crafting content for mobile is one of the content marketing ideas that can get your business out of a slump.
Although a large part of mobile optimization work may be on the desks of your developers, there steps you can take to craft content that pleases mobile users.
For instance, mobile readers love to see images, so be sure to add a couple of images to your blog posts.
Craft shorter, attention grabbing headlines, use shorter paragraphs and avoid delivering long posts that don’t offer any fresh or new ideas.
Closing Thoughts on Content Marketing Ideas That Work
Content marketing, when implemented correctly, can take your business to the next level.
However, without sufficient experience in this field, it can be difficult to squeeze tangible results out of these content marketing ideas.
You need help, and that’s what we do at eCompany Solutions.
We will design and implement a content marketing strategy that will drive traffic to your website and improve your sales. Contact us today.