Social media is an excellent promotional tool for every small business. However, it can do more harm than good if you're making these common social media mistakes. With more than a billion people on Facebook alone, social media is impossible to ignore. Social media is extremely valuable to small businesses. This is because it allows them to connect with their target demographic in a more efficient way than ever before.
Here’s a little something you may want to take into consideration about whether you’d want to use social media in your business: Over 78% of the U.S. population uses social media. This number comes from 2016 and expected to grow in this new year. In fact, there has been an average 5% increase in social media usage, each year, since the early 2010’s. So we can say social media isn’t going anyway.