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Company
Dr. Roseann is a Connecticut Certified School Psychologist, a Licensed Professional Counselor (LPC) and a Board Certified Neurofeedback Provider (BCN).
Goal
Dr. Roseann Hodge needed more traffic, leads, and visibility. We optimized her site, adapted to Google updates, and ensured long-term growth with SEO and WordPress management.
Work
We optimized Dr. Roseann Hodge’s site for traffic and lead generation, improving technical SEO, backlinks, and content. Monitoring Google’s HCU update and implementing AEO boosted visibility and growth.
Results
In 12 months, we helped Dr. Roseann Hodge recover from a 50% traffic loss due to Google’s HCU update. Through SEO, technical fixes, and AEO, we restored rankings and assisted establishing her as a national authority.
"I have received exceptional local SEO consulting and website services from Stephen and his team. He is deeply committed to SEO and staying on top of the ever changing Google landscape so his clients can grow and gets leads.
He cares not only about the quality of his work but his clients growth. Stephen goes the extra mile in everything that he does and I recommend him for anyone looking to improve their website and SEO. " - Dr. Roseann Cappana-Hodge
Company
Dr. Roseann Capanna-Hodge is a Connecticut Certified School Psychologist, a Licensed Professional Counselor (LPC) and a Board Certified Neurofeedback Provider (BCN), with more than 20 years working with children, teens, adults and families. She owns and operates two clinics, specializing in Neurofeedback & Biofeedback treatments for conditions including ADHD, ADD, Addiction, Chronic Pain, Lyme, etc.
Goal
Dr. Roseann Hodge approached us with the goal of increasing organic traffic, generating more qualified leads, and improving her online visibility in a competitive healthcare space. Our strategy focused on optimizing her website for search performance, implementing targeted content strategies, and ensuring long-term growth despite Google’s algorithm changes—including recording and analyzing the impact of the Google HCU update. In addition to SEO, we provide ongoing WordPress management, ensuring site security and performance for a seamless, worry-free experience.
Work
Our SEO strategy for Dr. Roseann Hodge focused on driving traffic and lead generation. We conducted technical audits, optimized key pages, refined keyword density, and improved meta descriptions. High-quality backlinks boosted domain authority, while continuous monitoring of search trends—including Google’s HCU (Health Care Update)—ensured sustained growth. We also optimized her site for Answer Engine Optimization (AEO), enhancing visibility in voice search and AI-driven results to connect her with potential clients faster.
Results
370
Keyword on Google's 1st Page
Dr. Roseann Hodge’s website started with minimal organic visibility, primarily at the local level. Through strategic onsite and offsite SEO, we transformed her online presence from a local practice to a nationally recognized brand. Targeted optimizations boosted her rankings, making her website a top result for "neurofeedback therapy" and "biofeedback therapy" searches both locally and across the country. Additionally, we leveraged Answer Engine Optimization (AEO) to enhance her visibility in AI-driven search results and voice search, ensuring her expertise reaches a wider audience beyond traditional search rankings.
219%
INCREASE IN NEW PATIENT LEADS
Over 12 months, we helped Dr. Roseann Hodge recover from a 50% traffic loss caused by Google’s Healthcare Update (HCU)—which occurred before our engagement. Through strategic SEO improvements, technical optimizations, and content enhancements, we restored rankings and significantly increased organic traffic. By strengthening E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, refining content relevance, and leveraging Answer Engine Optimization (AEO), we not only reversed the decline but also positioned her brand as a national authority in neurofeedback and biofeedback therapy.