From the dawn of time, humans have invented technologies to make life easier. We moved from hunting for food to having it delivered to our doorsteps. Now thanks to AI, we no longer need to laboriously search the digital wilderness (internet) for answers either, AI assistants do it for us.

You’ve probably heard a lot of buzzwords lately: AISEO, ASO, SEO, GEO, AEO, and AISO, it’s an alphabet soup that’s suddenly all the rage. But what exactly do these terms mean, how do they differ from one another, and do we actually need to care? Let’s break this down together clearly, simply, and without the confusing jargon.